10 Reasons Original Content Creation Rules!
Original content creation is time consuming. It takes more effort. It costs more. So why do it?
If you want readers to actually read and react to your posts, give them a credible reason to do so. Silly me, but I thought the idea was to motivate people to react to your content by liking or sharing with friends (share buttons above), click a ‘read more’ link, subscribe here to our email list and make a comment (below), or even go to a website to make a purchase!
Ask yourself how reposting others content makes your business credible?
Original content promotes credibility!
2. Instill Expertise
You’re the expert in your field. Show it with original content. It’s hard to dispel expertise when your content outperforms the competitors.
Consumers recognize expertise when given authoritative content!
Creating original content with how to articles, instructional guides and in-depth discussion on your product and services instills knowledge & expertise!
3. Improve Conversion Rates
Original content improves click to sales conversion through targeted content publishing, and knowing how to meet customers needs. Original branded content specifically targets audiences, campaigns, products and specials. Exactly what your customers are looking for, by keyword search. We searched ‘Italian Dining in Palm Beach County” and your (company) Italian Dining in PBC post came up! Reservations made! Click to sales conversion complete!
Nothing competes with original content for higher conversion rates!
4. Make Superior Connections
Consumers like to connect with those who actually provide something relevant to their needs. I get up an hour early to read my news feeds, tech reviews, social media and blog posts. Coffee is a staple in my morning routine, not wasting time with irrelevant content! All of my connections provide something relevant to my needs. As do yours.
Original content creation makes for superior connections!
5. Better Search Rank
Google ranks original content better than all other. Creating original content requires research, planning and optimization. Original content delivers specific information, on topic, in precise detail, targeting specific markets. Google algorithms qualify original content as most credible for key search terms.
Original content creation helps increase Google page rank!
6. Increase Web Traffic
What motivates someone to click a website link? Do you click non-relevant website links? I think not! Ask yourself this…when and why do I click on a website link? Original content targets specific audiences, those already searching for or interested in your product, services or promotions. Spontaneous content campaigns don’t work. Plan your content. Target your audience.
Original content creation increases website traffic!
7. Actionable Content
A call to action is irrelevant if there is no motivation to react!
Many businesses don’t like to discount products and services. But ask yourself this…how important is it to close that sale? Ecommerce offers the lowest overhead with a higher ROI than any other sales outlet! Meaning higher profit margins!
Discounts are the best actionable item on the web!
8. Targeted Campaigns
If you don’t know what your customers want, how do you ask them? Online surveys work, but many consumers won’t take the time. So how does one ask what your customers want? Original content creation allows you to ask! Just be sure to answer common questions in the asking. Original content creation proactively asks and answers common questions about products or services in real time.
That is great customer service. And great sales!
9. Focused Content
No one will find or read your news or posts if they’re not relevant, focused, engaging, and to the point. Original content creation engages customers just like that. But engagement is not the only measurement of success! Original content inspires consumer interest. Focused content helps consumers make purchase decisions, inspires quality connections and brand trust.
Original content focuses brand recognition!
10. Professional Publishing
Maintaining a blog on your website is the single most effective marketing tool a small business can deploy. Every blog post you publish becomes a new page on your website for Google to crawl and rank your site. Blog posts can automatically post to your social media networks. Original content rules in so many ways; from increased search results, to better customer service and public relations. Consistently published content helps consumers find and make purchase decisions. Original content increases opt-in email subscribers. Subscribers are interested in your business news. Targeted content publishing improves credibility and recognition of brand, products and services.
Original content creation provides the means to communicate directly to your customers and clients needs.
Working with a content creator ensures consistent, professional, targeted publishing.
Media Mark directs, creates and publishes original content for small business marketing.
If you’re interested in hearing what Media Mark can do to help with your content marketing CLICK HERE to schedule a free consultation or quote.
As a content developer, Media Mark collaborates directly with you to define target audiences. Only then do we begin producing content to meet your goals.
In this post we offer advice on how to increase website traffic via publishing direct from your website blog.
Our content marketing strategy employs a 60/30/10 publishing formula. 60% of our content is (original) content direct from our website blog. 30% of our content is (curated) direct to respective social media networks. 10% of our posts are (syndicated) with those we follow. If you want others to follow & share your content, it’s important to share their content too.
Media Mark’s 60/30/10 publishing formula (originate, curate, syndicate) works well for many businesses. But all markets are not created equal, so don’t blindly follow this advice. Collaborating with a professional content creator helps define exactly what works best for your industry.
Your business is not amateur! Why should your content be anything less? Hiring a professional content creator increases customer retention and return on investment (ROI).
Media Mark produces and publishes original content for success.
The adage – “Marketing does not cost it pays” is only true for those who do!
Real time metrics analysis is amazing and helps guide efforts with accurate data. We report & analyze online metrics and adjust campaign efforts for the best ROI in marketing.
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Thank you for reading.