How to Develop a Content Marketing Plan in Six Easy Steps!
In this article, we discuss how to develop a content marketing plan in six easy steps.
Media Mark is a full-service marketing & advertising agency located in Palm Beach County Florida. Our focus is on helping Florida small businesses compete in highly competitive online & brick and mortar markets.
What is Content Marketing?
- A type of marketing that involves the creation and sharing of online material, such as videos, blogs, and social media intended to stimulate interest in products or services.
- The process of creating and distributing valuable content to your audience.
How to develop a content marketing plan in six easy steps!
1. Document a Strategy – Define Your Goals!
A written strategy keeps your messages consistent and provides tools to make decisions on developing content. Here are a few links to help get started. These links are Media Mark’s go-to-resources for everything content marketing. But if you’re too busy managing your business, let our professional content developers help! Click here to view our content marketing plans.
2. Know your Customers – Do your Research!
Assuming that you know your customers is not enough. Dig deeper. Use all available data. Talk to your customers. Conduct surveys. Hold events. Create customer profiles. Do keyword research. Dig into customer reviews, both positive and negative. Utilize Customer Relation Management (CRM) programs, but be aware not all CRM’s are created equal. Media Mark can recommend and implement a CRM specific to your business model.
To attract customers you’ll need to know as much as possible about them. It is said we should know our customers better than we know our families. Media Mark knows what it takes to understand your customers better. Understanding your customers is a process; once you’re aware of their needs you’ll be better able to meet those needs. But how do you do that? The below links provide some ideas on how to get started.
“Data means nothing if you don’t know what to do with it! We do!”
3. Create a Content Publishing Calendar –
Creating a content calendar, a schedule for your posts, will help keep you accountable and on track. Click here to download our free content publishing template.
4. Provide Value Based Content – Don’t Just Advertise!
Building brand advocates to help you move forward is imperative to sustain current markets, and earn new markets. Yes, businesses need to earn their markets. Just reaching out is no longer sustainable. Informed customers are, well, informed. And they like it that way. Creating value based content provides the means to directly engage and retain a recurring customer base.
5. Be Consistent –
With content creation, it is important to produce high-quality original content on a regular basis in order for it to start showing up in the search results. Even when you aren’t seeing immediate results it’s important not to give up. Keep growing, learning and producing quality original, content. Consistency is a key metric to managing a successful content marketing program.
6. Publish Your Content –
When most people think of publishing content they generally think of blogging, tweeting, or posting to Facebook and Instagram. Those are all great places to publish content and a great start, but these aren’t the only options.
First let’s talk about syndicating content. Reaching out to industry influencers is a great means to syndicate your content. Creating relationships with industry influencers is beneficial in promoting and publish content in the right places. If you’re content is top quality you will find industry influencers more than willing to syndicate your content, as well to build those all important quality backlinks.
Content publishing is a full time job. If you’re just posting on a Facebook, Instagram or Twitter feed once a week you’ll never garner much of a following, nor reap the benefits of what a proper content marketing system can do. To succeed in managing a vibrant customer driven content marketing and publishing department, follow these steps and provide valuable content to your customer base.
Managing a blog is the single best content platform available to small businesses. A blog provides direct customer interest to your markets, as well as creating new website pages to increase google pagerank. Other popular content publishing examples include YouTube, LinkedIn, Pinterest, Reddit, Stumbleupon, Quora, and mobile sites such as Vine and Snapchat. And don’t forget Google+. Google plus may not be one of the more popular social sites, but it’s Google and managing a Goolge+ page is a very important site for effective content publishing.
Stick With It –
As with any marketing strategy you’re going to run into some trial and error, but if you stick with it you’ll eventually see a solid Return on Investment (ROI) in your content marketing efforts.
It’s no small thing understanding what consumers really want, and what motivates them to make a purchase.
Your business is not amateur! Why should your content be anything less? Hiring a professional content publisher increases sales and return on investment (ROI).
Media Mark creates, produces and publishes original content for successful marketing ROI.
Real time metrics analysis is amazing, and helps guide efforts through accurate data. Media Mark reports and analyzes online metrics and adjusts campaign efforts for the best ROI in marketing. Data is useless unless you know what to do with it. We do!
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Thank you for reading and good luck.